Building Smart Websites: AI Features That Convert Visitors

Building Smart Websites: AI Features That Convert Visitors

Your website can be more than a brochure — with AI it can welcome visitors, surface the most relevant content, and guide them to conversion. Here’s how to add intelligence without a full rebuild.

Intelligent Chatbots That Qualify Leads

Modern chatbots can understand intent, surface relevant pages, and book meetings without human intervention. They increase conversions by making the first interaction frictionless.

Real-Time Personalization

Show different hero messages or CTAs based on visitor source or behavior. A contractor visiting from a local search sees different messaging than a franchise operator visiting from LinkedIn.

Smart Forms & Progressive Profiling

Reduce form friction by asking for minimal info up front and progressively collecting more as a lead warms up.

Behavioral Analytics to Guide Improvements

Use session recordings and heatmaps to find where visitors drop off and test fixes quickly. Automated A/B testing can pick winners for you.

Voice & Conversational Search

Optimize FAQs and conversational content for voice queries — useful for local “near me” searches.

Start with one feature (chat, personalization, or smart forms), measure the conversion lift, and scale from there. Need help? We Build Apps can design and implement smart features for your website and app.